Checkout Flow Navigation

a case study

THE CHALLENGE


While working for a client on branding work, I was inspired to tinker with a conceptual mobile e-commerce experience. I tasked myself with the assignment to streamline a shopper’s navigation while at checkout.

Following this exercise, I also explored other designs within the mobile experience.

MY ROLE


User & Product Research
Competitive Analysis
Concept & Design
Wireframes & Prototyping
User Testing
Branding

USER FLOW

SKETCHES

WIREFRAMES

ITERATIONS

Based on user testing insights, I omitted unnecessary, redundant information and adjusted the flow and structure to be more fluid and intuitive

Interested in seeing more work?

Let’s (get coffee and) chat!
Email heykarenwang@gmail.com