Simplifying Product Pages
a case study
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THE CHALLENGE
While working on branding projects with a client, I was inspired to do a study using her products to explore the emergence of mobile experiences at the time. My goal was to create a concept that would capture the essence of the client’s brand story through usable functionality.
Prior to this, I also did a case study on the checkout experience.
MY ROLE
UX Research
UI Design
Identity & Branding
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USER FLOW
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SKETCHES
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WIREFRAMES
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STYLE GUIDE
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