Simplifying Product Pages

a case study

THE CHALLENGE


While working on branding projects with a client, I was inspired to do a study using her products to explore the emergence of mobile experiences at the time. My goal was to create a concept that would capture the essence of the client’s brand story through usable functionality.

Prior to this, I also did a case study on the checkout experience.

MY ROLE


UX Research
UI Design
Identity & Branding

USER FLOW

SKETCHES

WIREFRAMES

STYLE GUIDE

Interested in seeing more work?

Let’s (get coffee and) chat!
Email heykarenwang@gmail.com