I worked on a web application that provides Nutrition Club operators with a way to manage their club menu items.
Currently, 80% of club owners and operators offer more than 60 items at their clubs. They find it cumbersome creating, editing and managing these items using the application’s because they are challenged by navigation and misguided by cognitive overload.
Lead, end-to-end UX designer
I conducted a series of design enhancements starting with updating the information architecture, prioritizing content, eliminating visual clutter, and implementing features like bulk actions. Throughout these enhancements, I collaborated closely with Business, Research, Product and Development and ensured we followed the proper design process.
Pain points as told by select Club Owners
"There are a lot of buttons on the screen...it feels cluttered and confusing."
"I wish there was an easier way to find and organize my items."
"If it weren't for the Support Team, it would have taken me a long time to learn how to use this part of the tool."
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